Sophie Fidler, one of our location designers, shares her notes, thoughts and inspirations behind our brand new workspace in Manhattan.


In 1882, Abraham E. Lefcourt and his family immigrated by boat from Birmingham, England to New York's Lower East Side. During the 1920's, he became one of the city's most prominent developers of Art Deco buildings: one of them is the Lefcourt Normandie Building, which stands 23 stories tall at 1384 Broadway.

Inside, the space is classically minimal: polished hardwood meets fresh white walls. With these features in mind, the colour palette was kept very light, using different hues of blue to add some contrast to the room.

1384 Broadway seats eight people around a large white table. This boardroom area is professional and sleek, but playful with the blue chairs and three circular copper mirrors.

Being decked-out with a flatscreen, AV equipment, and a large glass board, it is the perfect place for team off-sites or meeting with clients.

The lounge area was treated in a similar fashion, emphasizing simplicity and sophistication. The blues really pop in this part of the room, anchored by a stormy print by Kym Fulmer. For a quick refresh from the NY summer heat, book this space and get your crew back on their feet.


We take design seriously—have a look.