Kyle Goforth, one of our location designers, shares his notes, thoughts and inspirations behind our brand new workspace in Fitzrovia.


Central London's Fitzrovia neighborhood is not only chock-full of speakeasies (hello, Lucky Pig), galleries and shops, it also has a long history as the hood of choice for artists and bohemians (Virginia Woolf, George Orwell and Boy George are all past residents). Although a part of the lively West End, this piece of London assumes a more quaint, communal atmosphere.

The workspace is situated in a four-story brick building, a classic example of the Gregorian architecture that punctuates the neighborhood. The buildings of this period are marked by symmetry and restrained ornamentation. The sash windows let in an incredible amount of light and offer a lovely view of the other Georgian buildings across the street. [Ed’s note: This happens to be Kyle’s favorite period.]

With this in mind, the space was designed to embody airiness, lightness, and balance. The pale colour palette and ornamental features of the space work to highlight these elements.

The furniture is especially delicate. Simple wooden chairs of different neutral tones are placed around a white conference table. In the lounge area, two chairs by Danish furniture designers HAY, stand tall as modern interpretations of the wooden windsor chair, a staple of the Gregorian period.

Despite being a hotspot for 18th century architecture, this area is only a hop, skip and jump away from Tottenham Court Road and Oxford Street. It’s also conveniently located near the British Museum, for those who prefer to be surrounded by ancient things.


Shot by Liberto Fillo.

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